'Our system can monitor everything our peers are doing,' says Li Auto CEO Li Xiang 当前速递
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File photo/Sun Tongtong (NBD)
After releasing the weekly sales figures, Li Xiang, Chairman and CEO of Li Auto, updated multiple statuses on social media.
Li Xiang posted on his personal Weibo account (@李想), stating that "this week, we have exceeded the total sales of all SUV products of any brand of BBA (Mercedes-Benz, BMW, and Audi) in the Chinese market with just three SUV models. With the delivery of pure electric vehicle models and the Li L6 next year, we are confident that we will achieve total sales exceeding BBA by 2024. Even if we focus on the high-end family user segment, we can still achieve a very large scale."Afterwards, Li Xiang published another long article, systematically explaining the driving force behind Li Auto. In Li Xiang"s view, Li Auto is not driven by technology, values, or products. "Our core driving force is only two words: growth," Li Xiang said.Li Xiang also revealed that he found something valuable from companies such as BYD and BBA. "I would like to thank the Tengshi D9 in particular, because we learned the most from this car," Li Xiang said."In fact, our system can monitor everything our peers are doing, but we won"t show more. For a group of people who have been in the internet industry for 18 years, this is too easy. We are generally optimistic about this information and believe that it is beneficial to expand our visibility. We will also track the impact of these on our orders. To be honest, 99% of them have no impact, and they feel more like a way for some individuals to make money." Afterwards, Li Xiang followed up with another Weibo post.
Photo/Li Xiang"s Weibo account
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